Weave and print edge /03 · Macro
A print sitting on a weave
Ink laid on a woven face leaves an edge, and that edge is far more informative than a straight-on shot of the whole garment. Every piece gets one.
Photographed · every piece Index / receipts
You see it
before we send it.
Four frames per piece, taken close enough that you can judge the garment on a phone screen: the receipt, the tag, the weave, the postmark. They reach you before the parcel leaves.
正品實拍 · sent to you before anything ships
The four frames What is in each one
04 /01
The shop receipt
店家收據
Where it was bought and when, in the same frame as the garment.
/02
The swing tag
原廠吊牌
Uncut, shot with the wash label, close enough to read every line of it.
/03
Weave and print edge
織紋與印花邊
A macro. This is the frame that actually tells you what you are buying.
/04
The postmark
郵戳
Where it went out from and on what day, with the tracking code the same day.
Two of them What close enough looks like
Weave and print edge 
Tag and wash label /02 · Labels
Legible, not flattering
Neck label, composition, country, size tab. Shot until it is readable rather than until it looks nice, which are two different photographs.
“A seam is taped because a needle makes a hole. Everything good about a wet-weather jacket is somebody solving that sentence.”
Journal 003 · Taped seams and two-way zipsIn the box 05 items
- [✓] Photograph of the shop receipt Before dispatch
- [✓] The original swing tag Uncut
- [✓] Postmark photograph With the tracking code
- [✓] Bilingual gift wrapping Free, first run
- [✓] Returns card Both languages
01 Photographed, every piece
02 Receipt and tag in frame
03 Sent before it ships
04 Not genuine: full refund, keep it
Three questions About the photographs
01 When do I get them?
Before the parcel goes. You look, and if anything is wrong you say so and that piece is refunded in full instead of posted.
02 What if it arrives different from the photographs?
Reply to the dispatch email with your own photograph. Judging that is our job, not yours, and you are not asked to prove anything.
03 Why do some listings show a supplier photograph?
Because that piece is not in hand yet, so all that exists is the supplier’s white-ground image. Those listings say so, ours goes beside it once taken, and nothing ships until it has.
The list sees each piece first
Photographs and windows go out to the list before the shop gets them. One letter a week.
實拍與視窗，清單先看到